It is my first time buying the e-giftcard and I must say after guidance from a very helpful Foodline staff over the phone, it was really easy to gift the vouchers to someone. Definitely would buy again for other occasion. The only downside to the ... Moregift card is that it is in the form of redeeming vouchers instead of a card with a fixed value where the redemption is not fixed to discrete values of either $5, $10, $20 or $50 vouchers. So, the spent on the e-card has to be minimally $5 which might not work for buying just one cupcake that is less than $5. Show less